For the first time, Android users in India will be able to charge purchases in the Google Play store to their phone bills. This is possible since Bango has implemented direct carrier billing (DCB) for Google Play with Idea Cellular in India.
Idea’s 182 million subscribers can now use DCB to pay for apps, music movies and much more from Google Play, charging the cost to their phone bill in one click. This comes as profitable move, since credit card penetration in India is less than 3%, limiting customers’ ability to purchase mobile content and services.
In other words, the subscribers now have a secure payment method that works on prepaid and postpaid mobile billing plans, both on the Idea data network and and over Wi-Fi.
Commenting on the announcement Bango CEO Ray Anderson said: “Taking Google Play carrier billing to India is a major milestone for Bango. India offers enormous potential for online commerce. We are pleased to provide Idea’s 182 million subscribers with a universal payment method so they can enjoy the complete app store experience, and to expand the reach of carrier billing in the Google Play store.”